Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Building a Story Brand: Clarify Your Message So Your Customers Will Listen by Donald Miller

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Sarah Noel Block
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
https://bit.ly/building-storybrand-book

Notes

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

  • The seven universal story points all humans respond to;
  • The real reason customers make purchases;
  • How to simplify a brand message so people understand it; and
  • How to create the most effective messaging for websites, brochures, and social media.
  • Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Key Takeaways

  • Clarity trumps creativity in messaging
  • Position your customer as the hero
  • Your brand should be the wise guide
  • Simple, clear communication wins
  • Focus on survival elements (conserving resources, time, money)

Practical Applications

  • Miller provides actionable steps to implement this framework:
  • Transform company culture
  • Create a one-liner about your business
  • Develop a clear website wireframe
  • Write better email campaigns
  • Design effective lead generators